FTRR is a hands-on fractional eCommerce Consultancy service.

For over 16 years, I’ve worked in agencies, retailers and technology companies around the world to achieve considerable growth, create best-in-class customer experiences, and deliver complex replatforming projects. 

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We work with brands to help them achieve their business goals and deliver key strategic projects.

I provide a number of core services focusing on growing and scaling eCommerce businesses – including replatforming management, technology selection, eCommerce strategy, CX auditing and more.

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Client Feedback

  • "As Head of Digital, Peter demonstrated solid expertise in digital strategy and innovation. He identified digital growth opportunities, contributed to initiatives that enhanced our brand’s online presence, consolidated our Tech Stack and grew our business Internationally.

    Peter combines technical skills with the ability to collaborate across teams. I expect he will bring a similar level of strategic insight to his new consultancy business."

    Louis Copeland
    Owner - Louis Copeland & Sons

  • "Peter, was Gym+Coffee's point of contact at Shopify for a number of years and we couldn't have asked for a better relationship. Peter was incredibly knowledgable about the Shopify ecosystem but more importantly how that worked for our business and then the wider context of the ecomm and DTC space.

    Peter's ability to understand our challenges holistically and then also in the tiniest of detail meant that we always knew we were getting solid, actionable advice. As he has always been, Peter will be an invaluable source of advice and guidance for many businesses in his next chapter."

    Diarmuid McSweeney
    Co-founder - Gym+Coffee

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