More revenue from the traffic you already have.

FTRR runs a specialist CRO programme for Shopify brands between €1M and €30M. Structured A/B testing, evidence-led UX audits, and 18+ years of eCommerce experience — with a low-commitment pilot to prove value before either side commits.

See if your store is a fit

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Stop spending more. Start converting better.

Ad costs keep rising while conversion rates stay flat. Website redesigns take months and make it impossible to know what actually moved the needle. A structured A/B testing programme is the only way to know what drives revenue on your specific store, with your specific audience — and compound those gains over time.

See how it works

Client Feedback

  • "As Head of Digital, Peter demonstrated solid expertise in digital strategy and innovation. He identified digital growth opportunities, contributed to initiatives that enhanced our brand's online presence, consolidated our Tech Stack and grew our business Internationally.

    Peter combines technical skills with the ability to collaborate across teams. I expect he will bring a similar level of strategic insight to his new consultancy business."

    Louis Copeland
    Owner - Louis Copeland & Sons


  • "    In an industry where most agencies promise 5 to 10 percent lifts, Peter delivered a 100 to 1 ROI and fundamentally changed how we approach optimisation.

    We now have a new baseline for performance and a clear path forward."

    Adam Bodini
    VP of Marketing, Edurino"

From the blog

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A clear path to sustained growth

Phase 1

3–5 weeks · Low entry investment

Run three A/B tests selected from a hypothesis bank, with your approval. FTRR handles the design and build.

  • Five hypotheses with three chosen tests
  • Design, development and QA handled
  • Client sign-off before launch
  • Results walkthrough
  • No obligation to continue

Exit point

Review the results together and decide what comes next.

Phase 2

3 months · Validate sustained lift

Run two to three tests each month and validate performance over time to identify sustained conversion lift.

  • Two to three tests each month
  • Design and development included
  • Results review for every test
  • Winners assessed for full-site implementation
  • Documented learnings

Exit point

Continue only when validated performance supports the next step.

Phase 3

Ongoing · Results-earned commitment

Move to an ongoing retainer after sustained, validated results establish a clear case for continued growth work.

  • Continuous testing
  • Funnel analysis
  • Growing test library
  • Monthly performance review
  • Direct access to Pete

Earned, not assumed

An ongoing partnership follows evidence of sustained results.

Our CRO process

01

Discovery and research

Understand your customers, analytics and business goals to uncover the biggest opportunities.

02

Experiment and learn

Prioritize ideas, design experiments and learn what drives better performance.

03

Implement and grow

Turn validated insights into improvements and continue optimizing over time.