FTRR is a hands-on fractional eCommerce Consultancy service.

For over 18 years, I’ve worked in agencies, retailers and technology companies around the world to achieve considerable growth, create best-in-class customer experiences, and deliver complex replatforming projects. 

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We work with brands to help them achieve their business goals and deliver key strategic projects.

I provide a number of core services focusing on growing and scaling eCommerce businesses – including replatforming management, technology selection, eCommerce strategy, CX auditing and more.

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Client Feedback

  • "As Head of Digital, Peter demonstrated solid expertise in digital strategy and innovation. He identified digital growth opportunities, contributed to initiatives that enhanced our brand’s online presence, consolidated our Tech Stack and grew our business Internationally.

    Peter combines technical skills with the ability to collaborate across teams. I expect he will bring a similar level of strategic insight to his new consultancy business."

    Louis Copeland
    Owner - Louis Copeland & Sons


  • "    In an industry where most agencies promise 5 to 10 percent lifts, Peter delivered a 100 to 1 ROI and fundamentally changed how we approach optimisation.

    We now have a new baseline for performance and a clear path forward."

    Adam Bodini
    VP of Marketing, Edurino"

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